In just one day, the Go2Digital network reaches 2,719,277 people who pass by our screens.
For our innovative and agile company, the phrase nomen est omen – the name speaks for itself – truly applies. Ten years ago, we opened up new horizons in digital outdoor advertising for everyone, and the market followed us. Our large, larger, and largest digital screens attract attention with innovative technical and creative solutions, and this has been recognized by numerous advertisers.
In just one day, the Go2Digital network reaches 2,719,277 people who pass by our screens. When it comes to vehicles, in one month, messages on this medium will reach almost 13.5 million (measured using the Car Counter measurement system), and the total number of impressions rises to a staggering 81,338,910 according to the Quividi measurement system.
This year, the growth of the Go2Digital network has reached a new level, and we can now boast of extensive national coverage, achieved by launching a new segment of the network called Billboard Reach. Our status as the national leader in digital outdoor advertising is confirmed by our expansion to 50 cities across Croatia, with large and attractive screens of 12 m², at more than 60 premium locations. And that number is expected to rise to as many as 200 positions next year.
Go2Digital, through Billboard Reach, also brings new opportunities for strategies in outdoor advertising, and with smart media planning, advertisers can achieve excellent opportunities. Presence in such a significant number of smaller cities ensures campaign visibility and the display of ads to many new potential customers and users, and the total reach that can be achieved is easier to adapt to the needs of each individual campaign. A smartly chosen screen location and creative message in a smaller town capture attention more quickly and become a topic of conversation.
Maybe your target audience is such that you need a combination of renting multiple digital screens in a larger city and fewer positions in a smaller town, with the same or even greater campaign visibility? In that case, Billboard Reach is your optimal choice. The new option, with which Go2Digital enters smaller local communities, also allows the adaptation of creative solutions to regional goals, and with smart investment, ensures greater campaign effectiveness.
Learn more at www.go2digital.hr.